While the western world and now some certain parts of Asia is constantly trying to ape the contemporary! style, I wonder why inspite of having Scandinavian furniture in their homes the place does not have the inviting and the hip retro feel that Scandinavian homes usually exhibit.
Certain cultures are very consumptious. "I have to have the new iphone and the new apple computer and a new headset." is a common thought for anybody in a consumeristic society. Five gadgets to hear the same song.!! The furniture is four years old and it is time to throw it out is another common thought. These and so many other shopping patterns are a norm. Time is spent shopping to buy that will rejuvenate their life. Though American stores sell Scandinavian furniture at a premium, I was wondering if they are doing anything to make the customers aware of how Scandinavian furniture was built. These days minimalism has become a style, not a function.
My curiosity prompted me to call a friend who now stays in Finland for some answers. How does Scandinavian homes radiate warmth, with such minimalistic and simplistic looks? She said, it is 'Lagom'. It's a norwegian word ( some say it is swedish or finnish ) and difficult to translate. At best, the english equivalent would be ENOUGH. 'Nothing showy, just enough to be comfortable.' They live by the law of jante. My next question was, don't they ever have the need to indulge, to buy something absolutely luxurious - may be a fancy mansion, or even a designer watch. In short, according to jante, to be flashy is to be considered gauche and disrespectful to others who have less.
Images from Damiel's photostream