18 December 2007

Your move -


Ever since Al Gore 's movie " An inconvenent truth " has hit the the theatres, climate change and global warming is a hot topic for everybody. Financial analysts reports show that a " green industry" has been taking shape in the last few years and the projections have shot up only higher. Green Century Funds, and other industries are beefing up their social responsible activities through some environmental intitiatives to increase their ticker value at the stock exchange. The Food and Drug Administration have relaxed their definitions for "organic". Coco cola has asked a jewellery maker to make ear rings using old coke cans which they can list on their corporate social responsibility report. But many serious scientific minds know that only this time the " Green industry " will become black if serious conscious attempts are not taken, which scientists are keeping silent, lest the people get panicked !

A veneer of green is attached to any products that you buy these days. What fails me to understand is, one still finds shelves stocked with eco-friendly green products such as
seventh generation. It is paper being used again. Umpteen number of 'Green" cleaning products are in the market when vinegar and baking soda will do the job. The number of products and attractive packaging have only been increasing all in the name of green ! I fail to see the green aspect when people are having each TV in every room and putting up a solar energy on there roof tops. Every children's toy has a battery and each kid is profusely playing with it instead no encouraging or coaxing is done to the kids to play in the park or in the backyard. ( I did not know how to react when a six year old girl told me that she is fat and that her mother has asked her to hit the gym) Retail stores give discounts and ring up sales when products green and not green is flying out the door. The heater is set high that an egg will start to cook! An extra layer of clothing at home and insulating the windows will save some energy. Such inertia is yet to be found in many households and retail chains. Our so called politicians-cum leaders who are using climate change as an election gimmick are only using more number of green alternatives - when the number of things used are not decreased. My imagination says the green shall soon deplete.

Al Gore is smart enough to have established his legacy having won a Nobel prize, but that does not solve the pollution of soot. Oprah, the cultural icon for many North Americans is touting
" favorite gifts". Consumerism galore is definitely not green. Only a change in attitude about what earth means to each of us will bring about change. When children grow up in urban jungles with very few trees or no trees around, they do not develop a love for the earth that they live in, because what they know is the superficial, electronically sophisticated electricated jungle. Learning through imitation is the fundamental nature of mental development. And more so as a human species because children learn as they watch what adults do. So when as adults we do not observe actions that inculcate a love for the earth that we live in, children will fall behind, which has happened in the last few generations. When adults doused their own agricultural land consumed with greed went in rigging for oil destroying the forests, the earth turned backed and lashed on us, let it not happen again. There is no room for mistakes anymore

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